Case Study :

In the fast-paced world of textile supply and demand, staying ahead of industry challenges and meeting consumer needs is crucial. Global retail apparel brand Mark’s wanted to map and optimise their supply chain to ensure end-to-end traceability. Mark’s partnered with TraceBale, CottonConnect’s cutting-edge supply chain management platform, to streamline their operations, enhance transparency and achieve farm-to-finish product traceability throughout their supply chain.

Challenge :

Our client, Mark’s, a prominent textile manufacturer with a global footprint, faced many significant challenges in their supply chain, such as a lack of transparency and data capturing. With increased EU regulation for sustainability claims and labelling, Mark’s sought a solution to address all its supply chain issues.

Supply chain issues:

Lack of transparency: The textile supply chain was plagued by a lack of visibility, making it challenging to trace raw materials, monitor production progress, and ensure ethical sourcing.

Data Capturing: Manual tracking and data led to operational inefficiencies, delays in getting correct data, and increased production costs.

Sustainability Concerns: Meeting sustainability goals and providing transparent information to consumers were top priorities but proving challenging without accurate data.

TraceBale as a Solution

Mark’s partnered with CottonConnect to use TraceBale as their chosen supply chain platform designed to address these challenges.

TraceBale offers:

End-to-end visibility: Being a digital platform, TraceBale provided real-time visibility into every step of the supply chain, from raw material sourcing to production and distribution.

Data access: TraceBale ensured data integrity, prevented tampering and enhanced stakeholder trust.

Ethical Sourcing: TraceBale enabled tracking of raw materials to their source, ensuring compliance with ethical and sustainability standards.

Data Security: TraceBale’s technology addressed data security concerns, ensuring the integrity of information.

Customisation: TraceBale was tailored to meet the brand’s specific needs to help achieve supply chain traceability and sustainability goals.

Change Management: Data integration was achieved through seamless integration of the TraceBale with existing manual systems. Employees received extensive training and clear communication that helped them adapt to the new system.

Impact :

By partnering with TraceBale, Mark’s achieved enhanced transparency, efficiency, and traceability throughout their supply chain. They are able to track their finished products back to the farm level, a unique feature only TraceBale provides. Mark’s can now track and verify the complete journey of cotton in the supply chain, enhancing authenticity and accountability. Mark’s can also now provide complete information to its customers about the origin of its products and its journey from farm to store.