Case Study :

In the fast-paced world of textile supply and demand, staying ahead of industry challenges and meeting consumer needs is crucial. Global retail apparel brand Mark’s wanted to map and optimise their supply chain to ensure end-to-end traceability. Mark’s partnered with TraceBale, CottonConnect’s cutting-edge supply chain management platform, to streamline their operations, enhance transparency and achieve farm-to-finish product traceability throughout their supply chain.

Challenge :

Our client, Mark’s, a prominent textile manufacturer with a global footprint, faced many significant challenges in their supply chain, such as a lack of transparency and data capturing. With increased EU regulation for sustainability claims and labelling, Mark’s sought a solution to address all its supply chain issues.

No sub-sections added

TraceBale as a Solution

Mark’s partnered with CottonConnect to use TraceBale as their chosen supply chain platform designed to address these challenges.

TraceBale offers:

End-to-end visibility: Being a digital platform, TraceBale provided real-time visibility into every step of the supply chain, from raw material sourcing to production and distribution.

Data access: TraceBale ensured data integrity, prevented tampering and enhanced stakeholder trust.

Impact :

By partnering with TraceBale, Mark’s achieved enhanced transparency, efficiency, and traceability throughout their supply chain. They are able to track their finished products back to the farm level, a unique feature only TraceBale provides. Mark’s can now track and verify the complete journey of cotton in the supply chain, enhancing authenticity and accountability. Mark’s can also now provide complete information to its customers about the origin of its products and its journey from farm to store.